it's easy to start seeing the "One Drop Changes every" Fragrance campaign with its iconic silhouette of a fragrance atomizer framing inter-Changeable visuals and message designed to convey
just how you might feel and what might happen while wearing fragrance. One drop and you are obviously fabulous. One drop and you feel as though a million. One drop and you're in love.
Rochelle prosper,timberland sale, President of The Fragrance time frame explains: this is usually first for the fragrance industry. usually the "One Drop Changes every single" Campaign is primarily provided to the 62 million consumers who already use fragrance sometimes and enticing them to use it more often.
the achievements the "Got milk products,timberlands dames, Campaign started the thought process about two years ago that the fragrance industry needed a unifying rallying cry, An umbrella call to action directed towards this "Sometime parfum consumer, "We want to entice and engage with the consumer, is constantly Mrs. flower. "Get the smell business back on track and make perfume fun and **y,
i would say the "One Drop Changes things" Campaign will bow late January 2010 in The california Times, Seventeen, cosmopolitan, House charming, watts,timberland kopen, somebody Stylewatch, Harper's Bazaar magazine and together with various retail promotional activity.
A enthusiastic, key component of the multi-Media strategy will be a highly fun, fun and innovative microsite "Onemightydrop.net" which are designed to bring the campaign to life. unquestionably the onemightydrop.Com site might be central hub of the campaign, intended to inform, Engage and excite the actual about fragrance.
with some clicks, You must be able to find a fragrance, Design your very own bottle, Read financial perfume stories, Get tips and hints from fragrance insiders for example how to wear, frequently asked questions and current trends in fragrance. Onemightdrop.Com will harness all the power of social networking to spread the word via Facebook, Twitter and included blogs.
"It's all about the transformative powers of fragrance and the endless programs only limited by your imagination, comment forms Stephen Niedzwiecki, homeowner,timberland schoenen, Founder and creative director of the influential New York based marketing design company YARD, Who came up with campaign and developed the onemightydrop.Com microsite in reference to his partner and planning director Ruth Bernstein.
philosophy big, Mrs. Bloom believes the sky's the limit in terms of where this campaign could go. billboards,timberland kopen, Wrapping architecture,timberland nederland, Bus animal shelters, usually are media placements, Social networking are all part of risks of bydureon media mix to broadly communicate this powerful message in a bottle..
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